How We Brought The Stunning Inverse HQ To Life!
Evolution is the result of constant growth.
We’re Evolved! We’re Inverse!
From CoDesign to Inverse Studio, our journey has been enlightening, enriching, and full of meaningful learning. We’ve come a long way.
Through numerous invigorating and impactful projects in the past year, we crafted impactful user journeys that bagged business goals and left users content.
Let’s go on a journey together and discover how we brought Inverse HQ to life!
The Inverse Process
Envision. Engage. Evolve!
That’s our motto, and through this mantra, we crafted a brand-new visual identity for our design studio.
The Challenge
Our task was to showcase our novel identity and evolved mindset through a minimal and user-centric experience.
Information Architecture Design
The first step was to map out an information architecture. We developed a smooth data flow and a flat hierarchy for our website.
Creative Copy
Next up was writing creative and engaging website copy. We went with a happening yet formal tone to symbolize what Inverse stands for.
Wireframing
Moving forward, we went through various rounds of wireframing and testing to create a minimal and immersive mock-up.
Website Design
After our mock-up was working well, we crafted the UI/UX. Our approach was simple, keeping it minimal yet engaging and intuitive.
Development
The end was nigh, and our spirits were high. All that was left was to code our website to life, test, and repeat until it was worthy of the Inverse Squad.
The Novel Inverse Philosophy
What’s Evolved?
Inverse symbolizes redefining limits and breaking the industry’s ruts.
We’ve upped our design game with an organized, tacit, productive, and streamlined workflow.
From email interactions to business transactions, we’ve become more agile, accommodating, and nifty.
What’s Enhanced?
Our spirited and creative alchemists are ready to raise the standards from user experience to client satisfaction.
With Inverse, our mission is straightforward, invert everything that makes users turn away.
Whether it’s usability or product feasibility, it’s an opportunity to exercise the perspective and Experience we’ve garnered over the months.
We engage in our commitments with unprecedented fervor and dedication on these new waters.
Why Inverse?
That’s a question that plagued us too. However, the answer was hiding in plain sight all along.
Inverse collectively signifies our
Team Mindset
Our Perspective
Our Process
It’s not about the word but rather what it brings out in us and what’s been there all along.
What’s Next?
Well, what isn’t?
New opportunities, New Projects, Broad Perspective, and The Same Coffee Mug.
We are ready for our next breakthrough, hope you are too.
With that in mind, check out the sum of a year of amazing learning and hardcore design reps here — Inverse Studio.
